Community Monitoring + Analytics Go Large: Vision Critical Takes $20M From Omers

Vision Critical, a Vancouver-based developer of online community panels and analytics for companies like Yahoo, Virgin, Rough Guides and Banana Republic and some 600 other brands, is today announcing a $20 million round of funding from OMERS Ventures. The funding, which brings total investment in Vision Critical up to $23 million, will be used to expand product lines, support infrastructure and expand globally, the company said. This is the second time that the VC arm of the Canada-based OMERS pension fund has put $20 million into a Vancouver startup that helps enterprises manage their online experience: earlier this year it ploughed the same amount of money into Hootsuite.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/i3XBnDslpmc/

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