If you run a small business, you may think that networking is a waste of time. In fact, joining a small business networking group might be the best thing you ever did for your business success.
Why am I such an advocate of small business networking groups? The answer is simple: as you help others, you help yourself! The point of small business networking is not just to tell others about your business. It?s also to find out how you can help them.
Let?s face it: many of us avoid the standard ?meet and greet? networking events because they feel like we have to ?sell? ourselves to people who may not be interested in our business. This problem is solved by joining a networking group because the whole point of the group is to tell each other about your respective businesses and see how you can help each other with referrals. So you get to network without feeling like a pushy salesperson. Now that?s a relief!
There are many other advantages to joining a business networking group, including the ability to promote yourself directly to other local businesses who may need your product or services. And even if they don?t directly hire you they may be able to recommend you to someone else.
In addition, the support that you get from a networking group cannot be underestimated. Some people report that their weekly breakfast meeting is the most productive meeting of their week. In addition, a networking group usually offers you group advertising discounts, business educational seminars, and lots of useful new ideas
Even considering all the advantages, many small business owners are still put off by the idea of networking.
So why network? Let?s face it, it doesn?t matter if you have the world?s best widget at the lowest possible price. If nobody knows about it, your business won?t be successful. That?s why networking is so important.
Joining a networking group is not nearly as intimidating as you might think. In fact, it can actually be fun as long as you join a group that suits you and your business. Consider joining a networking group ? you?ll be glad you did!
Want to find out more about small business networking groups then visit Barbra Sundquist?s home business website for a free report.
Source: http://admarketpros.com/2012/03/top-5-advantages-of-joining-a-small-business-networking-group/
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