Datsun to Return?

?

News reports today speculate that Nissan may be reviving the Datsun name. For those not familiar with the brand, Nissans used to be called Datsuns until 1983. Many of us remember an awkward time during the switchover when Datsun cars had a badge with the words "by Nissan" tacked on the bottom. Personally, this move never made any sense?the best cars, the 240Z, the 510 were Datsuns. But the public didn't seem to care what the cars were called.

Officially, Nissan is not confirming the return of Datsun. The general consensus seems to be that if the name did return, it wouldn't be in the U.S. Instead, the company would use the name in emerging markets. Perhaps they'd use Datsun to gain a foothold and then switch to Nissan at some point. More likely, however, is that the company doesn't want its low-cost third-world cars to be confused with the metal that's available in established markets like Europe, Japan, and the U.S.

Source: http://www.popularmechanics.com/cars/news/auto-blog/datsun-returns?src=rss

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