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Ducker Promotion Ezine
Publishing Online Since 2005
Editor: Debbie Ducker
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Welcome to the Ducker Promotion Ezine below you will find issue #5 for 2012.
In this week?s issue read ?Web Site Assessment? and find out how to not only increase your web site?s conversion rates but also how to determine what this rate is.
Enjoy and be sure to interact where you can? With your ads, tips, etc. for the next issue. And especially your comments. We would love to hear what you have to say. Ezine owners send in your ezine in the ezine exchange section.
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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Web Site Assessment
By Debbie Ducker
Web site assessment is the only way to determine how successful your web site is or isn?t.
The success or failure of your site depends greatly on how specifically you have defined your website goals. If you don?t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is by monthly calculations ? how many visitors from the 1st day to the last day of any given month.
However, just because hoards of people have passed through your gates does not mean your site is successful. You want those visitors to actually do something there. If few to any visitors have performed your goal action then your site is failing to do what you intended for it to do. Figuring out how many people have done what you set your site up for them to do: purchase from you, fill in a form to receive information from you, etc., is called the site conversion rate, and it is an essential element of determining the efficacy of your website.
Finding the site conversion rate is simply figuring out the percentage of your total visitors per month who actually performed the action your site is set up for. For example, if you had 2,000 unique visitors to your site and 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of sales and divide that figure by the number of visitors who made a purchase, then times that result by 100.
EG: 25 (Sales) divided by 2000 (Visitors) x 100 = 1.25 (1.25% Conversion Rate)
Watching this percentage closely will help you whenever you make changes to the site. It will instantly tell you if the changes were valuable or if you should try something different or perhaps go back to where you were with higher conversions.
If conversions don?t go up particularly in the case of having problems getting enough traffic to your site then you may need to work more on the inner working of your site, such as search engine optimization via meta tags and matching content on your pages, or simply finding better methods for gaining visitors that are targeted to what the goals of your web site are.
There are several effective methods to improve the flow of traffic to your website. At the top of the list is launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to look at, if your site conversions are low, is how easy it is for a visitor to your website to accomplish the action the site is set-up for. If your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it?s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
???? Article Resources ????
Click Here to review ?Conversion Rate Course? by Paul Bryant. A Unique Video Training Course On Everything About Website Conversion Rate Optimization.
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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