Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One Of Their Ads Did The Trick

Facebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system ?across its global footprint. Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it's available globally, and can be used?on all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services. And, in a sign of increasing cross-platform marketing,?Facebook says that its conversion measurement tool is ?can report when a user views an ad on one platform, like mobile, but then converts on another, like a PC. It's the only tool so far that can do this -- but as Facebook continues to expand its advertising business, it's not likely to be the last.

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