Social Networking And Gaming Mobile Apps Are Now Neck-And-Neck For Time Spent On Android, iOS

In another sign that something fundamental is changing on the iOS and Android platforms, mobile analytics provider Flurry has found that consumers are spending as much time in social networking apps as they are in mobile games. Games have historically led usage on mobile. The last time that Flurry took a look back in January, it found that half of app sessions were spent in games while 30 percent was spent in social networking apps. "We take the rise in Social Networking apps as a signal of maturation for the platform," wrote Flurry's vice president of marketing Peter Farago. "As game demand may be hitting its saturation point, consumers are also discovering other apps, namely Social Networking."

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