With the rise of startups building on top of the collaborative consumption model - that is, where users are buying from and selling directly to other users - there's a growing need for some sort of system to help verify user identities. Although there are others quietly working in this space, today the U.K.-based startup MiiCard, which is building an identity verification service, has moved a step ahead. The company has just completed its second seed funding round, raising $2.5 million from New Wave Ventures, IQ Capital and Par Equity. MiiCard had previously raised $750,000 back in September, also from IQ and Par Equity. The company says it aims to use the additional funding to move into the U.S. market.chris carpenter chris carpenter dick cheney hcg drops reason rally mad hatter azerbaijan
